Digital
communication
designer
Driving brand value and business growth through creative thinking, UX/UI design, and storytelling. I focus on purposeful communication through strategic thinking and pragmatic use of AI to improve speed and consistency.
Experience
McKinsey & Company text logo in black serif font on a white background.
mckinsey & company
Business presentation designer
Information design
Direct customer services
Problem-solving
Gray Techint logo with a stylized T above horizontal lines on a white background.
Techint group
Graphic designer
UI/UX
Brand management
Creation of communication materials
Develop and maintain the digital brand
Creation of digital systems and visual approaches
media.monks company logo in bold black text on a light gray background.
media.monks
Designer - Strategists
Translate opportunities into engaging drivers
Create visual stories through presentations
Support insights with research and content

PROJECTS
Magenta-colored letters F and D separated by a forward slash on a white background.
Fondazione dalmine

Brand designer
Brand creation
Style and guidelines

Design system interface showing primary and secondary buttons, icons, and a document preview card.
Ternium design system

UI/UX

Close-up of a dog's paws resting on a couch with 'HOME VET.' text above.
HOMEVET.

Concept
Design

Heatmap grid showing intensity of emotional vs intellectual scores from 0 to 10 in red shades.
Dialograma

Information design

Subway-style map labeling indie music bands as stations on colored lines intersecting at various points.
Music map

Information design

Looking for a slide version my portfolio?
go to presentation
Black arrow pointing diagonally up and to the right on a white background.
IRENE CAPPELLA FLORES