Born in Costa Rica, living in Amsterdam. Professional in graphic design and corporate brand management. Experience in data visualisation and design information, digital design and UI, working directly with clients. Customer service skills with internal clients, in synergy with relationship awareness abilities and understanding self-awareness in the work and personal environment.
Translate opportunities into comprehensive drivers of engagement. Working with high-level decision makers I translate an insight into a visual story through a presentation. Backed up by research and content create a story ready to be presented to potential clients or partners. My focus is on projects that drive a positive impact on society or the environment, working closely with sustainability strategists and innovation. I take the everyday challenge to understand the in’s and out’s of the business and find where and which information can be filtered into a slide that creates impact, not only for external purposes but also for internal use.
Working in the communications and brand department. Managing the brand from a global perspective for all the Latin American communications departments. Leading projects to improve and help the brand grow as the creation of new guidelines, multimedia, and digital material. Working with a network of external experts that contributes to the global trends in a constant communication for diversity of projects. Handling internal clients taking local and global request. Adapting the point of view depending on the necessities according to the local needs. Understanding the differences in cultures and traditions of each community. I had the experience to collaborate on projects which allows me to create, collaborate and supervise all the communication material for the company. Adapting to each platform and need, from printed paper to websites, mobile applications, and communications campaigns.
Leading the visual design of final presentations, working directly with the consultants to achieve the best results according to the needs of the projects. Identifying and helping the consultant define the best way to represent the data given and which platform would be the best option to show it. Conceptualizing complex ideas into a visual description.
Project coach for the Design center: Mentoring the coaches and Helping new hires integrate into the company’s system on a personal and technical level. Assessing their performance with constant feedback and learning sessions to achieve the development goals of the department. Aside from designated coaches, I was reachable and available to provide help when any of the designers needed assistance.
Designer of social media for KFC, Quiznos, Teriyaky, Smashburger Creating the social media material for these accounts. Working in hand with the copyrighter to create concepts and the designs.